In my opinion, being a photographer is easy but being a professional business photographer is difficult because I don't have enough experience in this type of field. But after reading this Photography Toolkit, a lot of questions that I had in mind have been answered clearly and concisely. The book is packed with information that I need to know for setting up a photography business at home. The topics about Business Planning, Financial Management, Legal Aspects, Taxes, Business Development, Marketing and Promotion, etc. are very informative. This book is recommendable to all beginners and professionals in business photography.

By E. J. Fletcher (Kent, WA)

This Photography Toolkit is of little help to someone starting a home-based photography business. It is a good resource for someone having absolutely no common sense. The table of contents is the only thing you need to read and something I should have paid closer attention to before my purchase. Quite an ironic title.

By J. Lupicki

This is the best Photography Toolkit I have found yet on starting your own photography business. It is incredibly helpful. He is funny and down to earth and talks about how he runs his business and then gives other ideas of ways to do it.

By E. J. Fletcher (Kent, WA)

This Toolkit focuses primarily on the administrative aspect of a photography business. It does go into any in depth photography techniques what so ever. It does not go into any kind of photography equipment to use. The entire book is basically a business plan geared toward the aspect of photography.

By Kitchen Hack (Washington state)

I have read several books on starting and operating a small business. This is the only one I've found that covers the business of photography exclusively. It starts from scratch and guides the reader through every step, including an in-depth chapter on writing a business plan. It includes many samples of contracts and various business forms and even points you in the right direction to finding them. I would not have had the courage to strike out on my own if I had not read this book.

By "gandalfstormcrow" (Phoenix, AZ USA)

This Photography Toolkit has little in specifics for a photography business. It does have lots of basic common sense advice about home businesses in general. For example, he tells you to check in the yellow pages to see who your competition will be. Also, you can get some of his information for free, such as the tax regulations from the IRS.

By Nancy Corliss (Williamsburg, VA United States)

This Photography Toolkit is well organized and written. It was a quick read and he covered everything in simple terms that even the budding pro could follow. My only complaint is that he spent a lot of time detailing bookkeeping & resource systems that are all done by hand and there was little advice on computer assistance. Also, he focused mostly on freelance stock photography (which is what most home-based photographers would be doing) but more info on studio work would have been helpful for me.

ByThomas J. Wu "TJ Wu" (San Jose, CA USA)