| Industry Trends for Photography
JobsA little healthy competition never hurt anyone which is a good thing,
since aspiring photographers should expect to face just that when looking
for photography jobs. Employment in the field is increasing at an average
rate (about 9 to 17 percent between 2004 and 2014). However, this is somewhat
offset by the large number of people who are seeking photography jobs.
Whether you're just starting out in the business or trying to market yourself
to potential clients, competition is a standard part of photography jobs.
With an estimated 129,000 working photographers in the US in 2004, photography
clients have many options available to them.
Salaried Photography Jobs vs. Self-Employment
Over half of these 129,000 photographers were self-employed according
to the US Bureau of Labor Statistics. However, there are benefits to both
self-employment and working in salaried photography jobs. Here are some
factors to consider before you choose which option is better for you:
Artistic Control - Even the most independent photographers
will have to consider their clients' needs, ideas and vision for a project
if they want to make a living. However, as a self-employed photographer,
you'll have more artistic control. You'll be able to accept the photography
jobs that interest you and turn down the ones that don't. And because
clients will choose to work with you based on your unique style, they
may be more likely to allow you greater creative influence on a project.
Schedule - Self-employed photographers generally have
more flexible hours than those in salaried photography jobs. They set
up their own photo shoots and work toward meeting client deadlines on
their own schedule. Salaried photographers are more likely to have a typical
40-hour week during regular business hours. This rule, however, doesn't
apply to all kinds of photography. For instance, photojournalists often
work all hours to capture images and stories as they occur.
Overhead Expenses - If you own your own business, you
will have to provide and maintain your own equipment, rent studio and
office space, and hire any necessary support staff all of which can be
major expenses. While some of these expenses (such as equipment rental
for a project you're working on) may be passed on to the client, you'll
be responsible for the day-to-day operations and expenses of your photography
business. Salaried photographers on the other hand, will have access to
company equipment, studio and office space, and support staff.
Customer Base - Self-employed photographers will have
to learn to market themselves and find their own clients. A good portfolio
is essential to this process. Salaried photographers will rely on their
companies to find customers and assign projects.
Industry Developments
There can be no question that the photography industry is changing. With
digital equipment increasing in quality and dropping in price, photography
is becoming more accessible than ever to the general public. While the
digital trend may seem to add an interesting twist to the already competitive
photography marketplace, professional photographers continue to be in
demand. Technology is opening up new opportunities for photographers.
For instance, the demand for stock photography is growing. Companies on
the web are constantly looking for high-quality photos to enhance their
content and design.
As technology grows and changes, the photography industry will continue
to change to incorporate new methods and equipment and accommodate new
demands in the marketplace.
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